Digipak band research

Here are a series of bands I have recently
looked at,I did research on their digipaks looking at their brand identity and making a decision on which I would like to focus on. The bands I looked at were Arctic Monkeys, The Killers, Bloc Party and The Strokes.  After looking at each digipak I have decided to look at the Arctic Monkey’s digipak as I think their digipak is similar to what I would like mine to look like. The Arctic Monkeys are a British indie rock band, similar to my band.

On the front cover of the digipak there is an image of a group of boys, I’m slightly unsure of whether the image is of the band or just a random group of friends as the band are not vain and are more about their music, the image also reflects the target audience who are teenagers, also the image not being of the band is interesting so it would easily grab the audiences attention. The bands name is also on the front cover, however it is slightly modest in the size of it. However it does stand out as the font is black so at the same time it’s very bold.

The back cover on the other hand has the bands name in the centre in a redish colour, the stands out and looks very effective. They have a plain track list just underneath the bands title and also the album name ‘humbug’ written simply above the band name. The back is plain and simple but still leaves a big impact on the target audience. 

On the inside of the digipak there is a large image of two people on a hill playing around, again this is a random image which leaves an impact as it is different and promotes the bands brand identity as wanting to be known for their music not their faces. On the left side of the pack there are four small images of each of the boys from the front cover, the audience will gain a slight relationship with the image as they would understand the idea better.

Also on the inside their is quite eccentric, creative art work, which reminds me of the kaleidoscope effect I used in my music video, the colours are quite vibrant and are shown over a black background.

 I also got an example from another one of their albums which has an old/vintage looking image of a young man on the front, possibly them when they were younger or even maybe one of their dads, the image is very 90’s which was a rock and roll period matching the bands brand identity.

On the side where the CD would fit there is an image of an ash tray which I have been totally inspired by and hope to use something similar. 

The colours throughout are quite dull and vintage looking, the use of reds, whites, greys and black create a vintage feel which is the look I want to go for in mine.