Question 3: What have you learnt from your audience feedback?

After watching my first draft of my music video, the feedback that I got was mainly positive however my audience suggested I created some visual metaphors, to do this I used alcohol and drug equipment such as syringes and powders to represent drug culture to match the name of my music video. I also attempted to use smoke for the end of my music video, which turned out to be successful. I also got advised to add in more effects, which is when I discovered kaleidoscope and ended up using it throughout the whole my video and ancillary products as it made my video stand out and look less bland.

My audience also suggested that I make my cuts shorter and quicker as the video is fast paced. I also decided that the video needed to match the music beats.

I created a small focus group who I got to analyse my video and suggest some pro’s and con’s of my music video and these were the results:

Pros	Cons
The idea of a cigarette burning Itunes and Amazon was good as it goes against the mainstream audience, it also keeps with the theme of smoke throughout the video, advert and digipak They also suggested the cigarette stumping out Amazon and Itunes could suggest the band are promoting the idea of live music and ‘gigging’.	The colour of the font did not stand out on the advert
Fast pace editing was good as it matched the song	The video could have been cut better to match certain beats
All the products matched well	At times the lip syncing was slightly off
The rebellious image is very clear and enticing for a teen audience	The band and all its products could be seen to promote drugs and alcohol
The use of visual effects clearly presented the bands state of mind and a psychological element.	Perhaps could have used scenes of the band playing at a gig as this seems to be what their image is all about but it is not explicitly shown.

Cigarette being stamped out on Itunes and Amazon, giving the idea that the band go against mainstream lifestyles and prefer their music to be listened to live.